Red Mornin Glory

The flower usually lasts for a single morning and dies in the afternoon. On a cloudy day, the flower may last until night. New flowers bloom each day. The flowers usually start to fade a couple of hours before the petals start showing visible curling. They prefer full sun throughout the day and mesic soils. Some morning glories, such as Ipomoea muricata, are night blooming flowers.

In cultivation, most are treated as perennial plants in frost-free areas and as annual plants in colder climates, but some species tolerate winter cold. There are some species which are strictly annual (eg. I. nil), producing many seeds, and some perennial species (eg. I. indica) which are propagated by cuttings. Some moonflowers, which flower at night, are also in the morning glory family.

Because of their fast growth, twining habit, attractive flowers, and tolerance for poor, dry soils, some morning glories are excellent vines for creating summer shade on building walls when trellised, thus keeping the building cooler and reducing heating and cooling costs.